DIY is conquering every generation in France and is establishing itself as a phenomenon. of society.
From millennials to senior citizens, every age group can find something to suit them. this creative approach is a response to their aspirations: savings, ecology, well-being, etc. and the quest for authenticity.
This collective passion for the handmade reveals a a deep-seated need to regain control over consumption and rediscover pleasure the simple act of creating with your hands, transforming this hobby into a veritable art of living intergenerational.
This year, once again, the French are opting for authenticity when it comes to the Christmas and New Year.