Boost my profile, increase my sales, find new customers, test my new products: your goals at Créations & savoir-faire

Increase your sales

Boost your sales with targeted, buying customers.

76% of exhibitors come to develop their turnover

A stand at Créations & savoir-faire allows you to sell your products and capture customers' attention directly.

Qualified visitors and buyers

Created in 1996, Créations & savoir-faire is the leading creative hobbies and DIY show in France and Europe. It brings together a passionate and committed audience every year. 

  • 94% buyers
  • Medium basket: 169 €
  • Satisfaction: 91% of visitors are happy with their visit
  • Main motivations: buy, find inspiration and discover new products, discover the brands they've spotted
  • Impact business:

    On average, one euros invested in the show generates €8 in sales.

Leather bag stand at the Créations & savoir-faire trade fair

Find new customers

A trade fair to develop your business:

In 2025, 50,413 customers with a passion for creative hobbies and crafts, and searching for new products and brands, visited the show.

2 out of 3 exhibitors come to find new customers.

Créations & savoir-faire offers multiple opportunities to :

  • Promote your company within your core target audience.
  • Building qualified customer database
  • Develop your communities and increase your visibility

Since 1996, in partnership with Marie Claire Idées, Créations & savoir-faire, the leading creative hobbies and crafts trade show in France and Europe, federates and animates the entire arts and crafts community:

  • 127,308 followers on Facebook
  • 79,304 followers on Instagram
  • 14 333 followers on Pinterest
  • 74,470 views on Youtube
Exhibitor at Créations & savoir-faire show

Develop your databases and communities

Even before the show, you can start to constitute a community or develop your database through a few very simple actions. The free invitations available to you are highly coveted by the arts and crafts community, so don't hesitate to use them to organise a competition on your website or social networks. Think about collecting emails from all customers and potential customers who visit your stand.

Make the most of the power of our craft community!

  • Every year, at least 31% of new visitors
  • A qualified databases
  • Communication plan targeted at clubs and guilds
  • A community mobilised all year round on our networks
  • Visitors from France (60% from the Paris Region, 40% from other French regions)

Visitors are eager to discover novelties, so communicate with them before and during the show about your products, new products and sales.

  • Online visitors guide
  • The media kit is useful to help you communicate about your participation.
  • Our communication support : visitors guide and plan, signposts.

Boost your brand awareness

Promote your brand by taking part in the leading DIY trade fair
  • 80% of exhibitors take part in Créations & savoir-faire to raise their profile
Telephone taking a photo of a wool ball stand at the Créations & savoir-faire trade fair

Boost your profile by becoming a sponsor.

Créations & savoir-faire, with over 400 arts and crafts workshops, is recognised as Europe's largest workshop. Seize the opportunity to stand out from your competitors, by becoming sponsor of a workshop and present your brand to a qualified and receptive audience. We also give you the opportunity to associate your brand with Créations & savoir-faire flagship events at key locations at the show.

Becoming a sponsor makes you a key player in your sector and raises your brand's profile in the craft community.

We are at your disposal to help you with your project.

 

Benefit from high exposure to a qualified visitor base.

 

Before the show:

 

  • Announce your participation and take advantage of our media to increase your visibility (website, newsletter, social networks, press announcements...)
  • Engage your communities and develop your database, via competitions to win invitations to the show

During the show

  • Generate traffic to your event or stand by using our communication media, such as the visitors guide, signposts, plans. Signposts (soon to come).
  • Create an event through targeted actions (sampling, competitions, demonstrations, animations...)

 

After the show

  • Keep in touch with visitors by communicating via our communication supports(website, newsletter, social networks, etc.)
  • Offering a selection of high-impact visibility tools tailored to your project and budget, Créations & savoir-faire provides you with everything you need for your project.

Find out more about the communication tools available

Off-line communication supports

  • Set of additional invitations: Invite more customers by purchasing additional invitation packs (10 per pack)
  • Sampling during the show : Distribute samples to visitors at the entrance to the show, 3 options to choose from: week (per day) / weekend (2 days) / throughout the show

Online communication supports

  • Advertising banners on the website: Display your banner on the show website pages
  • Newsletter banner ads: Join Créations & savoir-faire when we send out our e-newsletters to visitors.
  • Online exhibitor list: In addition to the free description of your company and your products in the catalogue, stand out by bolding your company name and inserting your logo in the list of results.

Test your new products

Boost your sales with targeted, buying customers.

Benefit from a captive audience to test or launch a new product to a wide audience of DIY enthusiasts, keen to make discoveries.

  • 2 out of 3 visitors come to the show to discover new products and 83% come to discover brands they've spotted!
  • Take advantage of a captive audience to test or launch a new product to a wide audience of DIY enthusiasts.
Two women on a fabric stand at the Créations & savoir-faire show

Collect feedbacks onsite

Whether on a stand or a bespoke participation, Créations & savoir-faire is the ideal opportunity to test your new products with your core target audience and gather first-hand feedback from your potential customers.

Product launches

Take advantage of thenational resonanceof the Créations & savoir-faire show with the arts and crafts community to make your launch a main event.Sponsorship helps you design bespoke product launch operations(or services) and create a real show for visitors.

Take advantage of the Creations & savoir-faire offer to maximise your presence

Sponsor an animation, a workshop or create a strong one shot event to offer your future customers a unique visit experience. We are at your disposal to help you with your project.

 

Exhibitor at Créations & savoir-faire show

Créations & savoir-faireis the leading event in the creative hobbies market and the #1 arts and crafts show for 30 years. Needlecrafts, creative home and DIY, paper art and fine art, craft cosmetics and care, beads and jewellery, creative cooking... the list of creative activities featured at the show is wide and ever growing.